Monday, April 18, 2011

House Industries

Can I pinpoint for sure the exact moment I understood that type was super amazing and officially became a typoholic? Yes, in fact I can. It was back in the fall of 2009, when my Advanced Type class attended a Type Director's Club lecture at House Industries. It was like I had walked into a parallel universe; the walls were covered with magenta and orange type wallpaper. Every little detail of their space and presentation was meticulously considered; let's just say we left there with lots of S.W.A.G. (Stuff We All Get).

Founded in 1994, House Industries is known as a prolific type foundry, specializing in custom illustrated and retro-styled typefaces. "Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital alphabets to sophisticated type and lettering systems, House Industries’ work transcends graphic conventions and reaches out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter."

Through collaborations with Alexander Girard, one of the big shots in the graphic and type design world, and others House has created a beautiful line of design objects to coincide with Girard's designed typefaces.

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